Compass St. Louis brand campaign performance from April 17 through May 18, 2026.
Display, geofencing, Meta, and Google Search running across St. Louis's highest-income zip codes.
The campaign reached St. Louis's highest-income buyer pool across the publications they actually read.
Top regional placements by ad views:
The live dashboard tracks the top 25 websites where ads are appearing. National placements include Fox News, The Atlantic, NPR, CNN, and HuffPost.
Month 1 totals (April 17 through May 18). All channels running simultaneously to keep Compass visible across display, social, geofencing, and search.
The targeting is working. Nearly every ad view lands with the highest-income households in the St. Louis metro.
The real estate category benchmark for Google Search CTR sits around 4.5%. This campaign runs at 17.5%, meaning nearly 1 in 5 people who see a Compass St. Louis search ad clicks through to the collection page.
| Keyword | Ad Views | Clicks | CTR |
|---|---|---|---|
| Compass Real Estate | 159 | 33 | 20.8% |
| Compass Realty Group | 139 | 46 | 33.1% |
| St. Louis real estate | 115 | 9 | 7.8% |
| Compass realty St. Louis | 51 | 15 | 29.4% |
| Compass Real Estate St. Louis | 20 | 5 | 25.0% |
After one month of A/B testing, clear winners have emerged. Month 2 carries forward the top performers, pauses the underperformers, and introduces four new variations built from the signals that worked.
Home sales in the St. Louis metro area rose 12% in April compared to the previous year, driven by...
Agents say the spring market has been stronger than expected, with multiple offers returning in sought-after neighborhoods...
Display ads appear on the St. Louis Post-Dispatch, KSDK, First Alert 4, and 800+ other publications. The buyer browsing local real estate news sees Compass in their feed.
Google served this ad half the campaign's total ad views. The algorithm rewards engagement signals that raw CTR alone doesn't capture.
Best CTR with meaningful volume. Strong authority positioning that converts.
Highest CTR in the set. Small sample size so far, but the signal is strong. Giving it more runway in month 2.
Reliable mid-performer across both formats.
Lowest engagement in the set. Horizontal already paused mid-month 1.
The local pride angle is confirmed. Two new tags lean into that territory, two extend proven signals into buyer action and social proof. Month 2 runs 4 carry-forwards + 4 new = 8 total taglines in rotation.
Local pride + exclusivity. Builds on the "Best of St. Louis" signal.
Direct "Best of" extension. Tests whether the local pride angle holds with a new frame.
Buyer action angle. Extends the "Listed with Compass" signal with direct framing.
Social proof angle, untested in this set. Positions Compass as the default choice.
All campaign data updates in real time. Bookmark the link below to check performance anytime.
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